Meet our experienced team
Click Start Digital is Australia’s most trusted ecommerce mentoring business. We’ve helped 1,500+ everyday Australians build a real, mapped-out path to financial independence through ecommerce.
Our Mission
Too many people spend their careers building someone else’s dream. We started Click Start Digital because we believe there’s a better way — and we’ve spent 14 years proving it.
We don’t just build websites. We build businesses. We find the right niche using real market data, build a store designed to convert, and coach you through every stage of launch — so you’re never guessing, and never alone.
We coach you 1-on-1 through every stage of launch — and we keep working with you until your business is on track.
Our programs come with a specific revenue milestone guarantee. We don’t win unless you win.
We build your store and your skills simultaneously — so you own your business, not just your website.
Every niche we recommend is validated using real market data, search trends, and supplier research.
We tell you what’s working and what isn’t — even when that’s not what you want to hear.
Our team, our coaches, and our support are all local. No overseas call centres. No generic advice.
Published Author. Proven Entrepreneur.
Samantha Hurst is an author, entrepreneur, and the founder of Click Start Digital – one of Australia’s leading e-commerce education and coaching businesses, with over 18 years of experience helping everyday people launch, grow, and profit from successful online stores.
Sam’s credibility is built on more than theory. She has personally launched and sold her own e-commerce brand, invested millions of dollars in digital advertising across her own ventures, and navigated every stage of the online business journey from the ground up. She knows what works and more importantly, what doesn’t – because she has lived it.
Over nearly two decades, Sam has sat at the table with some of the world’s most successful entrepreneurs, participating in elite business communities where the entry point is over $1 million in annual revenue. That exposure, combined with her hands-on experience, gives her a rare perspective: the strategic thinking of a seasoned business leader and the practical knowledge of someone who has built from scratch.
Meet The Team
Industry experts dedicated to helping you move faster, grow smarter, and reach your goals.
Nathan joined Click Start after more than a decade in mining and construction with Rio Tinto, leading large teams and delivering complex projects across Australia. That background gave him the composure, discipline and people skills that shape how he shows up here.
As our Ecom Concierge, Nathan’s job is to make sure you feel heard and supported from the very first conversation. He listens carefully, asks the right questions, and helps you get clear on where you are and where you want to be.
No pressure, no scripts, no wasted time. Just an honest conversation about whether Click Start Digital is the right fit for you.
With over 15 years of experience in PR, marketing, and events, Rigel has built a diverse career working across the fashion, lifestyle, and retail industries with both local Australian businesses and internationally recognised designer brands.
Her expertise spans retail marketing, digital communications, e-commerce, brand strategy and event delivery, providing a well-rounded understanding of how brands engage and grow their audiences across multiple channels.
Whether supporting businesses to grow or individuals to achieve their personal goals, she combines strategic thinking, creativity, and empathy to empower others with the confidence, tools, and guidance they need to create meaningful and lasting success.
Jess brings over a decade of experience across marketing, sales and business ownership to her role at Click Start. She built her foundation in corporate marketing with some of Australia’s biggest brands, including ANZ and IBM, working on major accounts like National Australia Bank, before stepping into the entrepreneurial world as the co-founder of La Klinic Melbourne and later as a Senior Property Investment Strategist.
Jess originally spent more than 4 years at Click Start as one of our E-commerce Strategists, and we’re thrilled to welcome her back. She knows our system, she knows our clients, and she has a real talent for helping people get clear on where they’re going and how to get there.
Rebecca is a seasoned entrepreneur and marketing expert with a strong track record in building and selling successful e-commerce brands. She launched one of Australia’s first women’s fashion websites in 2007, earning national media attention and inspiring thousands of aspiring business owners.
In 2011, she launched her second e-commerce brand in the bridal and occasion-wear space, which rapidly grew and was acquired by ASX-listed retail group The PAS Group in 2015 after doubling its revenue. Rebecca still actively runs 2 successful ecommerce brands today.
Known for dressing celebrities like Eva Longoria, Sophie Monk, and Carrie Bickmore, Rebecca blends creativity with business smarts. She’s passionate about customer experience and has helped brands – big and small – craft winning strategies that drive real results.
Rebecca is a business and marketing professional with over 25 years of experience and a degree in Marketing from the Australian Institute of Marketing (2002).
As the founder of a thriving homewares and furniture store, now in its 11th year, she has firsthand experience in building and scaling a successful business. Her expertise spans eCommerce strategies, WordPress, and Klaviyo email marketing, skills she mastered while growing her own brand.
Having walked the entrepreneurial path herself, Rebecca understands the challenges, triumphs, and hard work it takes to succeed. Her relatable and down-to-earth approach makes her an invaluable mentor for aspiring business owners. She is passionate about simplifying the process, sharing proven strategies, and providing the tools and confidence needed to help you achieve your goals. With Rebecca by your side, you’ll have a guide who’s been there before and is committed to cheering you on every step of the way.
Moira is a highly experienced and accomplished professional, boasting a wealth of expertise in client support, social media management, and administration. With her vast knowledge and skill set, she is an invaluable asset to our team.
Her dedication shines through as she passionately assists clients in all facets of launching a new store. Moira’s exceptional contributions extend beyond client support, as she assumes a pivotal role in generating innovative business names and ideas for our team, while skillfully managing our support team.
Furthermore, Moira possesses extensive proficiency in various platforms such as WordPress, Shopify, and a multitude of CRM systems.
Six years running Meta and TikTok ads for ecommerce brands across jewelry, beauty, supplements and lifestyle. Angelica is the person making sure every ad dollar our clients spend actually works.
She handles the day-to-day media buying for Click Start clients: building campaigns, testing audiences and creative, scaling what’s converting and killing what isn’t. Her approach is straight out of the senior media buyer playbook – launch with creative volume, let the data do the talking, scale efficiently.
Dzmitry is a highly skilled professional with decades of experience in website development and theme creation. With a strong expertise in this field, he has successfully built and delivered over 2000+ WordPress and Shopify websites throughout his career.
Dzmitry’s proficiency extends to various technologies, including PHP, JS, CSS, and other web development tools. His deep understanding of these technologies allows him to create websites that run at optimal efficiency, providing a seamless user experience for visitors.
Our Story
We’ve been in the trenches of ecommerce since before most people knew what a Shopify store was. Here’s how we got here.
Sam launches her first ecommerce brand and discovers the power of finding the right niche.
Sam scales her ecom store and sells it. Then she codifies the system and begins mentoring her first clients. The model: done-with-you stores, real niches, and ongoing support.
We hit our first 7 figure year and grow into a full team of experienced ecommerce coaches, web developers and marketing specialists. Every person on the team brings real world experience and real skin in the game.
The Ecommerce Academy launches Australia-wide. The community becomes a thriving mentoring platform giving clients 24/7 access to help at any stage of their journey.
A milestone reached as the system continues to be refined and improved. The program becomes more structured, more supported, and more results-driven.
With 1,500+ clients and $100M+ in collective client revenue, Click Start Digital is now Australia’s most trusted ecommerce mentoring business — and we’re just getting started.
Real Results
Hear directly from everyday Australians who followed the system and built real businesses from scratch.
$34,000 in 3 Months
A validated niche before spending a dollar on ads. Aleisha went from lost to profitable in 90 days.
$260,000 in Year 1
From zero ecommerce knowledge to a thriving gardening products store — in under 12 months.
$500,000+ Per Year
Worried she’d left it too late. Now running a $500k/year bamboo sheets business from home taking up to an hour a day.
The Playbooks
Sam has distilled decades of hard-won experience into three books that have helped thousands of Australians start, grow, and find their businesses & acheive their goals.
Step-by-step strategies and 50 winning business ideas to help you launch fast — without wasting months figuring it out alone.
Transform fear from a roadblock into your most powerful motivator. Raw stories, hard-earned lessons, and a blueprint for moving forward anyway.
Cut through the noise and design a life you actually love. Proven strategies for personal freedom, overcoming obstacles, and making it real.